The watchmaking company Timex has signed a 15-year contract with the one of the leading football teams NFL New York Giants. From now the team’s sports center will be given a new name of Timex Performance Center. The contract is worth $ 35 million.
Besides Timex will install a clock with its logo at the parking site near the center and will be responsible for the timekeeping at the new stadium which now is under construction. Giants President John Mara said that the stadium could open in spring 2010. The watchmaker will also provide the team with access to its high-end training devices.
Timex executives hope the exposure leads to greater sales of its training products for athletes, including precise timing instruments and heart-rate monitors. “Such devices represent the company’s fastest-growing sector”, Timex Group President Hans-Kristian Hoejsgaard said on Wednesday.
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